Research
Account and audience intel in one place — a system-of-record account book, structured need profiles, and CRM or CSV imports with conflict detection, each carrying a freshness signal so the team knows how current it is.
Know the market cold
The tagline
One system for the entire business of local media — research, planning, proposals, compliance, pipeline, execution, and reporting, run together. Not the newsroom: everything that funds it.
Access is limited to approved operators.
The deal desk and operating system that turns a market’s attention into the revenue local journalism runs on.Local Media Desk — the system
Account and audience intel in one place — a system-of-record account book, structured need profiles, and CRM or CSV imports with conflict detection, each carrying a freshness signal so the team knows how current it is.
Know the market cold
The matchmaking engine scores catalog products against each account’s needs into plain-language fit — strong fit, worth a look, stretch — with reason codes, priced from your rate cards and rolled into a weighted 30/60/90 forecast.
From intel to intent
A short intake drafts a customer-ready narrative — with deterministic fallback copy if the model is offline — and a line-item plan priced from resolved rates, held to a readiness check before it ships, then versioned, shared, accepted, and exported to PDF.
Drafted, not dreaded
Rate exceptions route by size through tiered approval — lead, director, executive — with parity checks, and every change writes to an append-only audit trail. Political advertisers get KYC screening and a public disclosure file.
Guardrails, on by default
Portfolio pace, pipeline at risk, and the plan queue in one dashboard, a seller command center for the day’s actions, forecast tiers — commit, likely, upside, watch — and property health at a glance.
One view, whole team
Accepted proposals generate grouped orders with rate evidence and reconciliation, move through an approval-to-fulfillment lifecycle with milestones, produce insertion-order documents, and hand off to field engagements with checklists and outcome capture.
Sold becomes shipped
Cross-channel campaign performance — paid search, social, CTV, programmatic, display — sits beside GA4 web analytics on one view, never summed together. Prior-period deltas, pacing, and channel mix run alongside a “what we did this period” record of the optimizations delivered, anomaly flags that surface what needs attention, and an assistant that answers questions grounded only in the numbers on the page.
The story, with receipts
Research, planning, proposals, compliance, pipeline, execution, and reporting run as one loop. What’s sold becomes what’s shipped, and what’s shipped gets proven — without dropping a thread.
Every change is governed
A single command boundary checks permission and scope, makes the change, and records a domain event and an append-only audit entry. Who changed what is always answerable.
Tenant isolation by scope
Every read and write is scoped — portfolio, company, cluster, property — and enforced at the database with row-level security. Your data stays yours.
Role-based access
Granular permissions and time-bound membership decide who can see and do what, market by market and role by role.
AI that asks first
The assistant drafts, scores, and recommends — but building a proposal, submitting an order, or requesting a rate exception waits for explicit human sign-off, and falls back to deterministic copy when the model is unavailable.
A system of record
For properties with no CRM, the desk is the source of truth. External CRM data is treated as secondary evidence, never as the system itself.
The mission
Built to help local media reclaim its role at the center of the local economy.
Built Revenue is the company and the cause. Local Media Desk is how it ships — an end-to-end operating system that rebuilds the revenue engine, one local outlet at a time.
Rebuild the revenue engine
Access is limited to approved operators.
Part of the Built Revenue platform